Do I need SEO For My Flooring Website?

Are you wanting your flooring website to appear on page one of Google? Search engine optimisation allows your website to appear in the search results when people are looking for companies online. To achieve success online it’s essential that your flooring website is shown to prospective customers when they search Google, Bing and other search engines for flooring companies and contractors.

Anybody who works as a flooring contractor or runs a flooring company should know what a competitive market they are in. With hundreds (even thousands) of websites competing for the top 5 positions in Google it can be hard to get visitors to your website. With our Search Engine Optimisation services we will work with you to get your website ranking on page 1 for a range of search terms.

What is Search Engine Optimisation?

Search Engine Optimisation is the process of analysing and continually improving your website to meet a wide range of factors that determine where your website should appear in organic search results. The factors that determine where your website ranks in the search engines can be split into several categories:

On-Page SEO

On-Page SEO focuses on your website’s content, internal linking, website URL structure and content length per page. Your website should be easy to navigate, have at least 500 words per page and should include images, headings, video and links to related content. You have control over the content on your website so this can be continually improved and built on with a monthly SEO campaign.

Off-Page SEO

Off-Page ranking factors are often outside of the website owners control. Search engines use off-page ranking factors because on-page SEO is not enough to determine if your website deserves to be on page 1. Some website owners have abused on-page ranking factors to get their website to the top of search results. With billions of websites on the Internet search engines need to rely on more signals to work out where to rank websites for a range of possible search terms.

SEO Violations & Ranking Penalties

Search engines want people to invest in SEO because it can help improve their website’s position in the search results. Google, Bing and other popular search engines provide helpful guides, blog posts and videos to show website owners a range of SEO techniques that are allowed. Things like keyword stuffing and buying links from other websites to your content is against search engine guidelines as you are trying to manipulate the ranking system. This is why manual penalties and algorithm penalties are being enforced on websites that don’t follow SEO best practices.

We have worked hard to become Google Certified in Google Analytics and Google AdWords so you can rest assured that you are dealing with a reputable company that follows SEO recommended guidelines. Our Social Media and SEO services have helped local businesses stand out and rank well for a range of keyword searches.

Why should I invest in SEO for my Flooring Website?

Getting your flooring website to the top of Google requires a lot of work but it is worth it in the long run. It is important to note that SEO results are never guaranteed and you should avoid companies offering a guaranteed ranking positions. These companies or freelancers will often use techniques that go against Google’s terms and conditions in order to get you to the top of the search results. This will work in the short term but when Google crawls your website you could face an algorithmic or manual penalty that results in a significant drop in rankings.

If you don’t maintain your website or add new content then you are unlikely to be found online. If you run an E-Commerce flooring website you need to make sure everything is setup correctly to maximise your SEO efforts.


Do you need help with Search Engine Optimisation? Get in contact and our team can discuss the options with you. We tailor our services to the needs of our customers and you are kept in the loop with monthly ranking and competitor analysis reports.

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